Breve storia del K-pop

The story of k-pop from the origins to the present day, revealing the backstage of the phenomenon that has revolutionized the way we think about pop music.

The definitive guide,  beautifully researched, full of illustrations, anecdotes, and insight.

For South Korea, K-pop is not just music: it’s the portrait of a nation that has become a symbol of modernity and dynamism on the global stage. And idols are not just singers or dancers: their actions can influence the GDP of the entire country, generate trends and move crowds.

But how did this phenomenon come about? How is it possible that an Asian musical genre acquired this power, reaching people all over the world, regardless of age, sex and social occupation?

From the first groups that emerged in the early ’90s, going through phenomena that have rightfully entered global pop culture – such as PSY, BTS, Blackpink, Stray Kids, New Jeans – this book tells the story of all of today’s most loved bands and solo artists to discover how they reached the peak of success and also the sacrifices and compromises they had to make to win the hearts of million people.