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General Non-Fiction

Il trucco c'è e si vede

(What's Made Up in Make-up)

Chiarelettere editore, February 2018, pp.240

over 40,000 copies sold

Mascaras, shampoos and sun creams: what are we really spreading on ourselves?
An expert has tested various beauty and health products first-hand to help us protect ourselves from the risks and the scams of the cosmetic industry.

 

English sample available

Is cellulite really an illness we should battle against with thousands of creams, massages and shock treatments? Is there a difference between the hundreds of shampoos offered – each one promising a different type of miracle for our locks – on the shelves in our supermarkets and pharmacies? These are just two of the questions to which this investigative book provides answers. The world of cosmetics is one in which advertising rules; pharmaceutical companies make massive investments in order to sell their products, misleading possible customers with false information. On top of this comes old traditions and hearsay. Beatrice Mautino tries to illuminate us about what we daily put into our trolleys, or worse, onto our bodies, by putting to the test anti-ageing creams with outrageous ingredients, demonised parabens, anti-cancer sunscreen, hair removal products and hair growth lotions, organic or pseudo- organic cosmetics.

Chiarelettere editore, February 2018, pp.240

Rights Sold

France: Eyrolles; Poland: Wydawnictwo Literackie; Portugal: Bertrand.

Beatrice Mautino

Beatrice Mautino has a degree in Industrial Biotechnologies and a PhD in Neuroscience. She is a science populariser and journalist who writes for the weekly “Il Venerdì di Repubblica” and curates a successful blog “La ceretta di Occam” (Occam’s wax).

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